Want to Be an Ethical Shopper? Get DoneGoods Chrome Extension

Want to Be an Ethical Shopper? Get DoneGoods Chrome Extension

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Want to Be an Ethical Shopper? Get DoneGoods Chrome Extension
Yesterday, a.k.a. Cyber Monday, I clicked on a promotional email from Levis. The purveyor of denim goods had reduced all its prices by 40 percent—a scintillating deal. But as soon as I navigated to a charcoal gray trucker jacket, an orange-and-white box jumped out of the corner of my browser. DSTLD, it read, name-checking the […]

Yesterday, a.k.a. Cyber Monday, I clicked on a promotional email from Levis. The purveyor of denim goods had reduced all its prices by 40 percent—a scintillating deal. But as soon as I navigated to a charcoal gray trucker jacket, an orange-and-white box jumped out of the corner of my browser. DSTLD, it read, name-checking the Los Angeles denim company. Ethical alternative to Levis.

This is shopping, the DoneGood way. The Boston-based company wants to make it easier for consumers to patronize ethical and sustainable companies. Its Chrome extension—the one that powered the pop-up box promoting DSTLD—is its first product designed for reaching towards that goal. Once installed, the DoneGood Chrome extension is essentially an angel on a shoppers shoulder.

To generate these suggestions, DoneGoods engine draws from a wealth of data thats technically available, but not practically accessible, to consumers. It vets companies for credentials like B Corporation certification, or fair trade practices, and adds the ones that do to DoneGoods database. When you search for items online, DoneGood can generate ethical matches for companies that dont meet its set of standards. For instance, a search for hiking boots from The North Face may lead to a notification to check out Attain, a certified B Corp with a focus on worker’s rights. On the flipside, if you search directly for a company thats on DoneGoods list of good guys (like WIRED favorite Veja sneakers), youll see a seal of approval right away, in your Google search results.

DoneGood

You vote with your wallet everyday, says Cullen Schwarz, one of DoneGoods founders. Its a supply and demand economy, so the more we demand sustainable and ethical business practices, the more the market will supply that. Schwarz views this as a David-and-Goliath kind of problem, and asserts that tools like the DoneGood Chrome extension and app could help to give the Davids a boost. Most of the companies DoneGood favors are small, maybe midsize, and have limited resources for splashy marketing campaigns. Theyre losing the SEO battle to the big name corporate brands, Schwarz says. DoneGood helps level the field.

DoneGood also has an app that lets you search for products through filters, like women-owned companies, or companies that sell organic and GMO-free goods. But the Chrome extension is the more interesting user experience. Schwarz says the decision to create it came from a desire to make ethical shopping as easy as possibleand the extension delivers on that front; a pop-up notification can instantly shield you from becoming complicit in business practices you dont believe in.

But the extension is also an impediment—one that introduces a dash of friction to an otherwise seamless experience, to make you pause and think. (Nextdoor, the neighborhood social network, tried something similar earlier this year.) It’s like a speed bump, and a small reminder that sometimes the easiest solution isnt actually the one thats best for us.

Read more: https://www.wired.com/2016/11/chrome-extension-can-make-ethical-shopper/

Can’t take off for the Women’s Strike? Here are 21 ways to show your support.

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Can’t take off for the Women’s Strike? Here are 21 ways to show your support.
On March 8, 2017, A Day Without a Woman, an international women’s strike will take place. In the spirit of the highly successful Women’s March on Jan. 21, the International Women’s Strike was organized to raise awareness of the seen and unseen ways women and girls contribute to the economy, all while receiving lower wages, […]

Latest updates: Shooting at Munich shopping centre: German police

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Latest updates: Shooting at Munich shopping centre: German police
Several people were killed on Friday in a shooting rampage by a lone gunman in a Munich shopping centre, police said. The newspaper reported that the gunman ran through the mall near the Olympic s Read more: http://www.thehindu.com/news/international/world/latest-updates-shooting-at-munich-shopping-centre-german-police/article8887646.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

Bill Maher Blasts Leaked Trump Tape: Making Sexual Assault Great Again

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Bill Maher Blasts Leaked Trump Tape: Making Sexual Assault Great Again
The Real Time host unloaded on the Republican presidential candidate for his claim that, because he was famous, he could grab them by the pussy. “> On Friday evening, The Washington Post released their October Surpriseand it came from a very unlikely source. The paper released a video of Republican presidential nominee Donald Trump, who […]

Just getting a little shopping in!

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Just getting a little shopping in!
Read more: http://imgur.com/gallery/oMd8aEB

Nirvanas Nevermind Turns 25: How Kurt Cobain and Co. Created the Album That Defined the 90s

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Nirvanas Nevermind Turns 25: How Kurt Cobain and Co. Created the Album That Defined the 90s
On Sept. 24, 1991, three scuzzy rockers released their sophomore album. And the world was never the same. “> Nirvana is easily the most mythologized rock band of the last 30 years. Even casual music fans can recite the CliffsNotes version of why Kurt Cobain, Krist Novoselic, and Dave Grohl are important. From igniting a […]

Here’s What Kurt Vonnegut Can Teach You About Life

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Here’s What Kurt Vonnegut Can Teach You About Life
1. It’s important to stand up for what you believe in. After hearing that his book was not only banned, but burned in a school’s furnace, Vonnegut wrote a personalized letter to the head of the school board, stating, “If you were to bother to read my books, to behave as educated persons would, you […]

Christmas Music Could Harm Your Mental Health

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Christmas Music Could Harm Your Mental Health
You might want to put the Christmas decorations down for a second, and unwrap some presents, because there’s a new warning that Christmas music could be bad for your mental health. That’s right, if you’re in the mood to hum along to Mariah Carey’s Christmas jingles, it might be best to leave the high notes […]

Son Tries To Convince Mom To Buy Maxi Pads (Video)

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Son Tries To Convince Mom To Buy Maxi Pads (Video)
Son Tries To Convince Mom To Buy Maxi Pads (Video) Son, can you not? via Ebony Clark Read more: http://dailypicksandflicks.com/2015/10/19/son-tries-to-convince-mom-to-buy-maxi-pads-video/

Is This Porn? 5 Realities Inside A Strange New Art Form

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Is This Porn? 5 Realities Inside A Strange New Art Form
While browsing YouTube, you’ll occasionally run into a strangely popular video of a person, usually a young lady, doing nothing but making soft noises into a microphone. They might be whispering seemingly random conversations, quietly reading, crinkling paper and plastic, eating chips and other crunchy snacks, coloring, or otherwise making soft scratchy sounds. There are, […]

5 Parts Of Small Town Life That We Swear To God Are Real

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5 Parts Of Small Town Life That We Swear To God Are Real
Last week I was on a pretty well-received double podcast, talking about what it’s like growing up in a small town. Like most small town stories, the longer we talked, the weirder it got … and even after the recording, I realized that these areas have a lot more strange traits that sound like the […]

Heres How The Internet Reacted To Prada Releasing A Paperclip For $185 (10+ Pics)

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Heres How The Internet Reacted To Prada Releasing A Paperclip For $185 (10+ Pics)
Yes. That’s right. A paper clip for the bargain price of $185. It’s made from sterling silver and, unlike normal boring paper clips that only hold documents together, this one holds your money, or whatever money you have left over after buying one of them. Sounds awesome, right? Well, not according to the internet, because […]

Girl Bumps Into Boy in Mall Playground

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Girl Bumps Into Boy in Mall Playground
While a father and his daughter played around in an indoor shopping mall playground, the little girl wanted to jump from a high platform. The girl was hesitant at first but her father encouraged her to jump. As soon as she got the courage to jump, she accidentally bumped into a little boy on the […]

Man Receives Tumor Instead Of The Kindle He Ordered

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Man Receives Tumor Instead Of The Kindle He Ordered
A British man received quite a shock when the courier service thatwas supposed to be delivering a Kindle to his address sent him a package containing a tumor tissue sample from Americainstead. The sample was supposed to be sent to the Royal Free Hospital in London, yet somehow ended up in Bristol at the home […]

NASA Is Celebrating A Very Different Type Of “Black” Friday Today

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NASA Is Celebrating A Very Different Type Of “Black” Friday Today
Most of you are probably snapping up deals in Black Friday sales today. But we’ve got something even better – Black Hole Friday! Yes, today NASA is celebrating its fifth annual Black Hole Friday, where instead of subjecting you to endless shopping deals, it’s treating you to a whole host of facts about black holes. […]

Amazon Prime Wardrobe lets you try on and return clothes free

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Amazon Prime Wardrobe lets you try on and return clothes free
Amazons latest perk for Prime members could make us more stylish by letting us buy everything that catches our eye and return what doesnt fit. Today Amazon revealed Amazon Prime Wardrobe, which is currently in beta, but you can sign up to be notified when it launches. First you pick at least three items, and […]
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