Brayola picks up another $2.5 million to make sure your bra fits

Brayola picks up another $2.5 million to make sure your bra fits

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Brayola picks up another $2.5 million to make sure your bra fits
Finding a bra that fits well is hard, but Brayola is looking to make it easier. The ecommerce platform for bras has raised another $2.5 million in Series A financing, bringing the total A round to $5 million. Investors include The Firstime Fund, Ilan Shiloah, Nir Tralovsky, Jonathan Benartzi, Gett founders Shahar Waiser and Roi […]

Finding a bra that fits well is hard, but Brayola is looking to make it easier.

The ecommerce platform for bras has raised another $2.5 million in Series A financing, bringing the total A round to $5 million. Investors include The Firstime Fund, Ilan Shiloah, Nir Tralovsky, Jonathan Benartzi, Gett founders Shahar Waiser and Roi More, and Haim Dabah.

The strategy behind Brayola is simple. Through troves of data and a smart algorithm, Brayola lets users submit the bra they love (brand and size) to receive back recommendations on other bras that fit the same way. Founder Orit Hashay says the company has less than 10 percent return rate on bras sold through the platform.

Through traditional platforms, return rates on bras sit around 30 percent, partially because some women dont know how to find the right fit of their bra, and partially because the rise in online shopping has made it even harder to find the right fit.

Brayola has partnered directly with more than 100 brands, offering over 1 million SKUs.

These integrations allow Brayola to work directly with distribution warehouses so that Brayola bras arrive in Brayola packaging. Plus, partnering with brands allows Brayola to purchase individual bras at wholesale price instead of stocking up on inventory.

Brayola grew rapidly over 2016, hitting a $10 million revenue run rate by the end of the year. If growth keeps up, Hashay expects the company to hit $27 million run rate through this year.

The company has not yet spent much capital on marketing and brand promotion, and a significant portion of this funding will be dedicated to building brand awareness.

Read more: https://techcrunch.com/2017/08/10/brayola-picks-up-another-2-5-million-to-make-sure-your-bra-fits/

The Real Reason Introverts Dread Small Talk

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The Real Reason Introverts Dread Small Talk
This article first appeared on QuietRev.com Why do we introverts dislike small talk? Some argue that if we were better at it, we wouldn’t dread it so much. It’s true that just like salsa dancing or cooking, the skill of small talk can be learned and refined—and as our level of mastery increases so does […]

Growing number of law enforcement officials urging licensed owners to carry guns

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Growing number of law enforcement officials urging licensed owners to carry guns
 (AP Photo/Jim Mone) A Texas police chief who warns President Barack Obama in a social media video that trying to disarm Americans would “cause a revolution in this country” is the latest law enforcement official to urge citizens to arm themselves in the wake of mass shootings. Randy Kennedy, longtime chief in the small East […]

A Bank Error Put $4.6 Million In This Girls Account and She Spent $3.3 Million Before Getting Caught!

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A Bank Error Put $4.6 Million In This Girls Account and She Spent $3.3 Million Before Getting Caught!
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Latest updates: Shooting at Munich shopping centre: German police

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Latest updates: Shooting at Munich shopping centre: German police
Several people were killed on Friday in a shooting rampage by a lone gunman in a Munich shopping centre, police said. The newspaper reported that the gunman ran through the mall near the Olympic s Read more: http://www.thehindu.com/news/international/world/latest-updates-shooting-at-munich-shopping-centre-german-police/article8887646.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

A letter to my breadwinner husband | Fox News

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A letter to my breadwinner husband | Fox News

Teens Are Sharing Prom Dresses They Regret Buying Online And Its Hilarious

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Teens Are Sharing Prom Dresses They Regret Buying Online And Its Hilarious
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21 Ways To Take Care Of A Highly Sensitive Person

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21 Ways To Take Care Of A Highly Sensitive Person
A highly sensitive person is someone with a more developed than average nervous system. Basically someone who overfeels everything. They are extremely intuitive, and at times come of as being a little judgemental. Even if they had no intentions of judging anyone. They are sensitive to loud people, irritated by smells and even rough fabrics. […]

Man in a bulletproof BMW saves 70 people from ISIS snipers

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Man in a bulletproof BMW saves 70 people from ISIS snipers
Irbil, Iraq (CNN)When Ako Abdulrahman came under attack from ISIS militants advancing around the Iraqi city of Kirkuk, he realized he needed protection. The Kurdish Peshmerga fighter decided to invest in an armored car, but he had little clue the vehicle would end up saving the lives of dozens of people. “I was happy with […]

French police conduct security operation in Paris church

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French police conduct security operation in Paris church
French police conducted a security operation on Saturday in a busy shopping district in central Paris and said it had ended with no sign of danger. During the operation, the official French govern Read more: http://www.thehindu.com/news/international/french-police-conduct-security-operation-in-paris-church/article9119136.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

10+ People Who Absolutely Dont Give AF

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10+ People Who Absolutely Dont Give AF
You might think we’re inciting anarchy here, but the point we’re trying to make is actually a lot simpler. Every day, we face countless expectations and social codes that are meant to dictate our behavior and inhibit our individuality. You would be surprised how relieving it is to disregard what other people think about you. […]

London fire: Flats acquired for Grenfell Tower survivors – BBC News

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London fire: Flats acquired for Grenfell Tower survivors – BBC News
“That was a failure of the State – local and national – to help people when they needed it most. “As prime minister, I apologise for that failure.” Media playback is unsupported on your device Media captionTheresa May on Grenfell fire: “As prime minister I’ve taken responsibility” There has been widespread anger from Grenfell Tower […]

People Are Adding And Then The Murders Began To Famous Book Openings, And Its Impossible Not To Laugh

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People Are Adding And Then The Murders Began To Famous Book Openings, And Its Impossible Not To Laugh
“And then the murders began” – that’s the clever line Marc Laidlaw came up with. Add it to almost any opening line and you’ve got yourself a hell of an intriguing book opening. Now people are tweeting famous first lines of books followed by Marc’s second line, with the hashtag #LaidlawsRule. The results are absolutely […]

US army orders eviction of Dakota pipeline protesters’ camp, tribe says

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US army orders eviction of Dakota pipeline protesters’ camp, tribe says
Engineer corps says the main encampment must be cleared in nine days because of the onset of winter weather The US Army has ordered the closure of the main encampment established by activists opposing the Dakota Access pipeline, according to a letter released by the Standing Rock Sioux tribe. Citing federal regulations governing public lands, […]

The $10bn question: what happened to the Marcos millions?

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The $10bn question: what happened to the Marcos millions?
In the 21 years Ferdinand Marcos ran the Philippines, billions went missing. As his son stands for vice-president, will the stolen fortune ever be recovered? In the early hours of a February morning in 1986, Ferdinand and Imelda Marcos flew into exile. After 21 years as president of the

Man Secretly Documents His Wife Taking Him To IKEA Again, And His Photos Go Viral

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Man Secretly Documents His Wife Taking Him To IKEA Again, And His Photos Go Viral
The guy behind this funny story certainly knows this feeling, as he recently found himself at the famous flat-pack furniture store with his wife without the vaguest notion as to why. So in order to try and make some sense out of his seemingly inexplicable journey, he decided to document his trip and post it […]
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