How the store of the future will work

How the store of the future will work

click photo for more information
How the store of the future will work
The Store of the Future will definitely have some pyramids.Image: farfetch Here’s an idea: all the convenience of online shopping combined with the instant gratification of shopping in physical stores IRL. This is the vision of shopping in the future, and it’s very close to a reality. All you have to do is hand over […]

The Store of the Future will definitely have some pyramids.
Image: farfetch

Here’s an idea: all the convenience of online shopping combined with the instant gratification of shopping in physical stores IRL.

This is the vision of shopping in the future, and it’s very close to a reality. All you have to do is hand over your data.

This week Mashable got a sneak peek inside a “Store of the Future” by London-based startup Farfetch, during a demonstration and conference to brands and fashionable types.

Farfetch was founded in 2008, and if you haven’t heard of it, don’t worry. It’s an e-commerce platform for luxury fashion.

But it’s been putting its pioneering platform to other uses. Not only can you get Gucci delivered straight to your door in 90 minutes in some places soon you’ll be able to shop like a future-person (provided you have the $$$).

The Store of the Future is glistening and minimal.

Image: liza hearon/mashable

Gavin Williams, director of product development, took us through an imagined shopping experience.

So this is the scenario

A VIP shopper is on her way from New York to London. (We’ll stick with the female pronoun here, as they did.)

On the flight over, she makes a wish list of the things she wants to buy (assuming there’s Wi-Fi on the plane? A different question entirely).

This is all saved through her universal login (the key to this entire shopping experience).

When she lands in London she heads for the boutique, and checks in on her phone.

This check-in sends the wish list information over to the dedicated sales associate. It will show her which items are physically in-store, or the sales associate can recommend other items based on her tastes.

My sales associate, my friend.

Image: liza hearon/mashable

She can browse around and look at products from the smart rail, which is actually pretty neat. It uses an RFID scanner to see what she’s physically picked up and looked at, and then it sends it to her app.

A close-up of the smart rail see the RFID scanner on the left.

Image: liza hearon/mashable

This creates a Tinder-like situation where she can swipe left or right on the items she wants to try on.

Say yes to the dress.

Image: farfetch

When she’s ready to try on she heads over to the smart mirror. This is actually a touch screen with a variety of controls. Her selected items appear on the screen. She can then request other sizes or colours, or recall items she’s already bought to see how they look together.

She can also use controls on the mirror to change the lighting to moonlight, candlelight, daylight, etc, to see how her choices look in various settings. Neat. (This feature probably elicited the most gasps from the assembled press gaggle.)

Williams demonstrates the nifty smart mirror.

Image: liza hearon/mashable

Once she’s made her choices it’s time to pay up. This can be done entirely from the mirror, and Williams says he imagines the process in a similar way to texting back and forth.

Select the option to pay, and various different e-wallets such as Apple Pay appear. She pays, the sales assistant accepts payment, and then the really interesting use of big data begins.

There’s an option to for her to exchange WhatsApp or other contact details with the sales assistant, so they can be in touch with her about what’s new at the store or with personalised recommendations.

Time to pay all your money.

Image: liza hearon/mashable

It sounds cool, but there is a tradeoff

Williams argues that this is already going on with the somewhat annoying “Give us your email” pleas at the end of transactions now. The difference here is that the information is already stored, and the customer is opting in to further communication.

Payment sorted, our VIP customer can continue her jet-setting life. The company can now use the information they’ve collected to send customised recommendations, or predict when she’ll want to buy next.

It’s all really very cool, and moves along with the trend of simplifying shopping in physical stores, like with Amazon Go.

It’s at the luxury level for now, partly because luxury bands “have the benefit of that personal relationship,” Williams said. But if he has his way there’s no reason why it couldn’t eventually trickle down to more affordable brands.

This futuristic vision isn’t that far away.

Some of the technologies will be coming to British fashion chain Browns in August this year. While this is unaffordable for the vast majority of us, Farfetch is hoping for good publicity via word of mouth.

After all, as Williams points out, a couple of years ago it would have seemed mad to get into a stranger’s car and rate them using an app. With Farfetch’s API, there’s the potential to build upon the platform and for brands to customise it to their needs.

The concept hinges on the willingness of millennials to see their data as transactional and exchange it for convenience.

WATCH: World’s first robot-operated 3D printing factory is the future of manufacturing

Read more: http://mashable.com/2017/04/15/farfetch-store-of-the-future-photos/

He used to be homeless. Now he’s a mayor. And he’s only 28.

click photo for more information
He used to be homeless. Now he’s a mayor. And he’s only 28.
When you walk into the office of the 28-year-old mayor of Ithaca, New York, you get an instant taste of what it means to have a young person running your city. An LED display mounted above the couch in his office flashes text messages that are sent directly to the mayor, Svante Myrick. The messages […]

Glen Campbell, hit singer and guitarist, dead at 81

click photo for more information
Glen Campbell, hit singer and guitarist, dead at 81
(CNN)Glen Campbell, the upbeat guitarist from Delight, Arkansas, whose smooth vocals and down-home manner made him a mainstay of music and television for decades, has died, his family announced on Facebook on Tuesday. He was 81. “It is with the heaviest of hearts that we announce the passing of our beloved husband, father, grandfather, and […]

The 3 things you learn after your mother dies.

click photo for more information
The 3 things you learn after your mother dies.
My mother died from ovarian cancer when I was a young child. Im in my late 30s now, and Im still navigating this loss as I move through life. Ive lived most of my life without my mother at this point, but I still miss her. Here are three things Ive learned since losing Mam: […]

Stabbing attack in Minnesota mall; 8 injured

click photo for more information
Stabbing attack in Minnesota mall; 8 injured
At least eight people were injured on Sunday after a stabbing attack at a Minnesota shopping mall which ended with the suspected attacker dead inside the mall.St Cloud Hospital Communications Special Read more: http://www.thehindu.com/news/international/usstabbingmall/article9120905.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

Hating Donald Trump isnt enough we need to talk about why Hillary Clinton rules | Lindy West

click photo for more information
Hating Donald Trump isnt enough  we need to talk about why Hillary Clinton rules | Lindy West
If we care about our future as a non-blown-up planet, its time to stop treating the Democratic candidate as if shes barely better than a literal white supremacist If theres one thing Donald Trumps 2016 presidential campaign has taught us its to view every depraved moral nadir as a challenge, not a destination. You think […]

10+ Hilarious Wives That All Men Secretly Wish They Were Married To

click photo for more information
10+ Hilarious Wives That All Men Secretly Wish They Were Married To
Relationships can get way too serious sometimes, especially when stress from work, kids, and expenses gets involved. Laughing together creates a feeling of warmth, relaxation, and bonding, and has even been said to stimulate physical attraction. #2 My Husband Bet Me I Couldn’t Shave His Foot Without Him Waking Up. This Is What He Woke […]

A viral photo of a calm dad and a screaming toddler holds an important parenting lesson.

click photo for more information
A viral photo of a calm dad and a screaming toddler holds an important parenting lesson.
Young kids don’t always pick the best times to have emotional meltdowns. Just ask any parent. Grocery stores, malls, and restaurants (or any place with lots of people around) in particular seem to bring out the worst in our little ones, prompting explosive tantrums that can make even the most stoic parent turn red-faced with […]

25 Things Every Woman Should Have By The Time She Turns 25

click photo for more information
25 Things Every Woman Should Have By The Time She Turns 25
1. Enough confidence to no longer feel the need to justify what she eats, who she dates or what she wears, not only to other people, but 2. The goal of a bank account with a fewmonths’ living expenses in it, if she doesn’t have that already. Just in case. 3. Only the phone numbers, […]

10+ Random Acts Of Genius Vandalism (New Pics)

click photo for more information
10+ Random Acts Of Genius Vandalism (New Pics)
Bored Panda has already collected one list of too-funny-to-be-illegal acts of “vandalism” but too many genius pieces have emerged for us not to make another. From sculptures becoming skateboarders, to trees transforming into a Simpsons character, these gems deserve all the recognition they can get. Scroll down to enjoy this compilation and don’t forget to […]

10+ Who Wore It Better? Pics That Will Make You Laugh Out Loud

click photo for more information
10+ Who Wore It Better? Pics That Will Make You Laugh Out Loud
#2 This Woman Or Homer Simpson? #4 Grandma Or The Carpet? #6 Donald Trump Or This Ear Of Corn? #8 Ivanka Trump Or This Burrito? #9 Lady Gaga Or This Patio Heater? #12 This Woman Or This Hotel’s Corridor? #14 Kim Kardashian Or This Onion Bag? #16 Justin Bieber Or A Panini? #18 A Boy […]

Tired of stereotypical girls’ clothes, these women did something about it then banded together.

click photo for more information
Tired of stereotypical girls’ clothes, these women did something about it  then banded together.
You might remember this photo that went viral back in April: Original photo by Jason Y. Evans, shared with permission in this Upworthy post. It was being sold in New York University’s campus bookstore. The boys’ equivalent to the girls’ “I hate my thighs” baby onesie was “I’m super.” (I mean, really?! That’s some pretty […]

How The Same Day Looks From Moms And Kids Perspectives

click photo for more information
How The Same Day Looks From Moms And Kids Perspectives
Those mundane and exhausting things that moms do with their children might actually be the little things that make their lives magical. Vlogger Esther Anderson of Story of This Life has created a heartwarming video to remind everybody that moms, battling all the struggle and chaos, will always remain the best people in our lives. […]

Mom Gets Bad Feeling as 3 Strangers Stare At Her DaughterThen She Hears Say Bye to Mommy

click photo for more information
Mom Gets Bad Feeling as 3 Strangers Stare At Her DaughterThen She Hears Say Bye to Mommy
It started as a conversation about “how cute her daughter is.” Seconds later, she saw what they were really up to… In a viral Facebook post byAmanda Cropsey Florczykowski, oneconcerned mom is aimingto raise awareness about the dangers of sex trafficking that could be lurking in your own neighborhood. The near abduction that she experienced […]

Funny Baby doing shopping Nursery Rhymes Supermarket song for children, babies and toddlers

click photo for more information
Funny Baby doing shopping Nursery Rhymes Supermarket song for children, babies and toddlers
Funny Baby doing shopping Nursery Rhymes Supermarket song for children, babies and toddlers #Baby #Fun #LearnColors #Children #Toddlers #Babies #Kids #PretendPlay #LearnColors #NurseryRhymes #KidsSongs #Balloons #FingerFamily #FingerSong #Baby #Kids #ColorSong #BadBaby #BabyRhymes #Colours #Crying #Babies #Nursery #balloons #baloon #Kids #KidsSongs

This insane color gradient puzzle takes some serious patience to put together

click photo for more information
This insane color gradient puzzle takes some serious patience to put together
Image: The Jacky Winter Group Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. For some, jigsaw puzzles are a slow, relaxing pastime that exercise the creative and logic centers of the mind. For others, it’s their version of a personal hell. If youre one of the […]
load more posts